News

TrackFunnels has published a free 29-chapter knowledgebase addressing structural UTM and attribution issues commonly seen in B2B marketing stacks. The course offers applied frameworks and governance practices designed to improve tracking consistency and reporting reliability.

TrackFunnels, best known for its UTM link builder and GA4-focused tooling and content, has expanded into MarTech consulting. This step formalizes work that has naturally grown out of hands-on collaboration with B2B marketing teams dealing with unreliable tracking, fragile integrations, and slow campaign execution.

As remote work and dynamic IPs become the norm, traditional internal traffic filters in GA4 have become unreliable. The new TrackFunnels extension solves this by automatically appending a custom parameter (tt=internal) to outgoing GA4 requests on specified domains, ensuring internal visits are easily identified and excluded from reports without relying on IP addresses.