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  • “TrackFunnels has been a fantastic resource for ConversionLab. We have been using them to troubleshoot tracking, implement GA4 and GTM setups, and handle Q&A for our e-commerce clients on Shopify. Their team is friendly, responsive, and truly knowledgeable. It’s a huge relief to have a reliable, go-to provider for any analytics issue that comes up.”
    Finge Holden
    Founder & Conversion Rockstar, ConversionLab
  • Heli Sepping EU Marketing Manager at ALSO
    “Creative, Solutions-Oriented, and Innovative. Has consistently delivered high-quality results for the last 5 yrs in managing Marketing Automation campaigns & Analytics for various projects and vendors, including Microsoft. Strong expertise in automation tools and technologies, such as Zapier, Unbounce, Active Campaign, Marketo, Google Analytics - also custom scripts and integrations.”
    Heli Sepping
    European Marketing Manager, Microsoft at ALSO International Services GmbH
  • “TrackFunnels helped us to implement Cross-Domain Tracking for our Headless Shopify Ecommerce Setup. They were super responsive and Malik offered us a smart solution that worked and was easy to implement within 12 hours.”
    Mathis Stolz
    Ecommerce Manager at Body Kitchen

☕ What people are reading

Case Study: Modernizing a Team Events Provider’s Digital Presence for Growth

A Berlin-based live gameshow company partnered with TrackFunnels for a full digital uplift. The result: far clearer visibility into conversions, showing a 240% lift in tracked bookings, CPC down 18%, and steady organic growth.

Case Study: Diagnosing a 60% Attribution Gap in Paid Campaign Sales

A case study showing how we uncovered the cause behind a 60% sales attribution gap in Matomo & Google Ads for an e-commerce brand. Our work restored clients trust in data and helped recover visibility into €175K revenue annually.

Case Study: A/B Testing on Unbounce, Checkout on Shopify But No GA4 Data? Here’s How We Fixed That

Learn how we solved a critical tracking issue by connecting Unbounce A/B test variants with Shopify purchases in GA4 using GTM, cookies, and Zapier.

Offline Conversions with Wix and GA4: Unlocking Complete User Journey Tracking

For WIX website users integrated with GA4, this article describes how you can send offline conversion data back into GA4. We address the challenge of WIX not letting us read GA4 cookies.

The easiest and sure shot way to filter internal traffic in GA4

Stop relying on IP addresses to filter internal traffic. It never works. Here we share a free chrome extension that’ll do the job for you. Easy set up. Keeps you happy.

Pass UTM Parameters with Shopify Buy Buttons – Full Overview

There are 3 settings in your Product Buy Button configuration that affect which method you’ll choose to pass UTM parameters to the Shopify Buy Button. Read this overview before choosing the method.

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We deliver solutions related to the following topics right into your inbox.

  • UTM Parameters
  • Simple & Complex integrations through Zapier / Make
  • Shopify Attribution
  • Attribution in Hubspot
  • Tracking with Google Analytics 4
  • Useful Javascript Tags/Variables for Google Tag Manager
  • Marketo & Munchkin