Zapier Consulting Services

Stop losing data between your tools.

We help B2B teams design, fix and improve Zapier workflows to keep data flowing between tools—so updates are easier, failures are visible, and your team can trust the data they rely on.

5-Star Rated Solutions Partner on Zapier.

Reviews on Zapier Partner directory
5.0 ★★★★★

Trusted by 100+ B2B & B2C teams around the world

“TrackFunnels used Zapier to automate several of our marketing workflows, and it’s made a real difference in how we work day-to-day. We’ve saved around 40–50% of manual effort, or about 10–15 hours a week, across Livestorm, Mapp reporting, and ActiveCampaign. Campaigns that used to take 2–3 days to launch now go live in just one, which has helped us move faster and be efficient. Big thanks for their work!”

Julia is Marketing Project Manager at the ALSO GroupJúlia Szénási
Marketing Project Manager
ALSO Group, Germany

ZAPIER WORKFLOW
problems we fix

Data does not reach the right tool

Leads, conversions, form submissions, or customer updates get lost between tools like HubSpot, Google Ads, Sheets, Slack, or your CRM.

Workflows fail without visibility

A Zap errors, a field changes, or an API response breaks — but nobody notices until the business impact shows up later.

Manual work that creeps in every now and then, despite “automation”

Automations that collapse with one error → hours wasted debugging

Zapier costs keep growing – Task overages stop your automations

Fix reports leadership doesn’t trust → credibility on the line

Zapier setups start with one or a few simple workflows and grows over time. They grow into long chains of Zaps, filters, paths, formatters, webhooks and manual checks. The cost shows up in missing leads and unreliable conversion data. Not to mention hours wasted in fixing / debugging the workflows nobody feels confident about.

We focus on 2 things – data should keep flowing and you should be able to trust the system. Here’s how —

We design trustworthy Zapier systems with:

Schema discipline
We define how fields, UTMs, IDs, lead data and conversion signals should move between tools, so the same data does not arrive in different formats across your stack.

Error handling & monitoring
We add checks, alerts and failure paths where needed, so broken steps, missing fields and failed API responses are visible before they create bigger problems.

Scalable workflow logic
We clean up messy chains, duplicate Zaps and fragile logic, so adding new campaigns, forms, tools or AI steps does not create more operational chaos.

A trustworthy Zapier design system

Schema discipline

Clear Data Structure

We define how fields, UTMs, IDs, lead data and conversion signals should move between tools, so the same data does not arrive in different formats across your stack.

Error monitoring in zapier

Error handling & monitoring

We add checks, alerts and failure paths where needed, so broken steps, missing fields and failed API responses are visible before they create bigger problems.

Scalable zapier workflow logic

Scalable workflow logic

We clean up messy chains, duplicate Zaps and fragile logic, so adding new campaigns, forms, tools or AI steps does not create more operational chaos.

Case studies

Measurable results from our Zapier Services

Closed a 60% attribution gap, protected €175K in revenue

Using Zapier TrackFunnels helped us save around 40–50% of manual effort, or about 10–15 hours a week, across Livestorm, Mapp reporting, and ActiveCampaign. Big thanks for their work!

Julia is Marketing Project Manager at the ALSO GroupJúlia Szénási
Marketing Project Manager
ALSO, Germany

trackfunnels_logo_RGB_no_text

SaaS A/B Testing:
Ensuring visibility into 100K+ users from paid traffic

The Zapier automation setup by TrackFunnels saved us around 30–40% of manual work in lead management and reduced repetitive tasks by over 10 hours per week

Stefan is the founder of EPOS MarketingStefan Epler
Founder
EPOS Consulting, Germany

trackfunnels_logo_RGB_no_text

Not sure where your Zapier workflow is losing data?

Send us the workflow goal or broken Zap, and we’ll tell you what we would check first.

Shadab Malik, founder of TrackFunnels

20+ yrs Experience in MarTech

MarTech expertise with the marketer’s view of ROI

Since 2013, I’ve helped marketing teams fix the technical work that sits between campaigns, tools and reporting.

I built TrackFunnels to be the technical extension of your marketing team, helping with Zapier workflows, automation gaps and conversion tracking issues that affect campaign performance.

My focus is simple: keep data flowing, make failures visible, reduce wasted effort, and document the setup so your team knows what to trust.

Want me to take a quick look at your Zapier workflow?
Book a call or send me the problem you are trying to fix.

Shad Malik
Founder
TrackFunnels

Make more progress in one call than all previous months

Our Zapier consulting process ⸻

From first review to documented delivery, we make your Zapier workflows easier to understand, easier to maintain and easier to trust.

DAY 1

Discovery Call

We review your current goal, tech stack and Zapier setup. We clarify what should happen, where data should flow, and which workflows, tools or conversion signals need attention first.

DAY 2 – 3

Scope, Timeline & Action Plan

We define the scope, timeline, cost and expected outcome. You get clear next steps, key risks, access requirements and the security process before work begins.

DAY 4+

Delivery & Documentation

Once approved, we start with the highest-impact fixes or builds first. At the end, you receive clear documentation and optional walkthrough videos so your internal team understands what was changed..

What you get ⟶

→ Zapier workflow blueprint

  • Workflow map showing how the automation should work
  • Trigger source and connected apps
  • Step-by-step data flow
  • Filters, paths, delays, and conditions
  • Key exceptions and failure points
  • Recommended Zap structure and naming logic

→ Zapier Build or Cleanup

  • New Zaps built from scratch, if needed
  • Existing Zaps cleaned, fixed, or rebuilt
  • Duplicate or redundant Zaps removed
  • Triggers, actions, paths, filters, and formatters configured
  • Webhooks or custom code steps added where required
  • Naming conventions applied for easier maintenance

→ Field Mapping & Testing Sheet

  • Source fields and destination fields documented
  • Required and optional fields listed clearly
  • Formatting rules for dates, names, emails, UTMs, IDs, etc.
  • Test scenarios documented
  • Missing data and duplicate record checks
  • Confirmation that data lands in the right place

→ Documentation & Handover Pack

  • Summary of what was built or changed
  • Screenshots of important Zapier steps
  • Workflow logic explained in plain English
  • Naming convention and maintenance notes
  • Known limitations or watch-outs
  • Optional short walkthrough video for your team

Why B2B Marketing & Ops teams trust our Zapier work

Clear thinking before building

We map the data flow, fields, tools and failure points before changing your Zapier setup.

Reliable communication

You know what is being worked on, what is blocked, and what will be delivered next.

Long-term support

We support the workflows we build, including questions, small fixes and follow-up guidance after delivery.

Julia is Marketing Project Manager at the ALSO Group

TrackFunnels used Zapier to automate several of our marketing workflows, and it’s made a real difference in how we work day-to-day. We’ve saved around 40–50% of manual effort, or about 10–15 hours a week, across Livestorm, Mapp reporting, and ActiveCampaign. Campaigns that used to take 2–3 days to launch now go live in just one, which has helped us move faster and be efficient. Big thanks for their work!

(Verified ✪ on Zapier directory)

Julia is Marketing Project Manager at the ALSO GroupJúlia Szénási
Marketing Manager
ALSO International Services GmbH
Germany

also logo - marketing automation client of trackfunnels
4.9 ★★★★★

Reviews on Clutch

We were troubleshooting conversion discrepancies manually. TrackFunnels helped us with Google Ads’ conversion tracking which improved campaign efficiency and reduced wasted ad spend. MG Media and our clients now have dependable tracking that correctly connects ad clicks, form submissions, and website actions.

Marina Gee
Founder

Trackfunnels’ expertise in solving complex problems and reporting has provided us with clear, actionable insights that directly improve our campaign performance. The thoroughness in conducting ad-hoc audits consistently uncovers optimization opportunities we might otherwise miss.

Berk Dikmen
Head of MarketingOps

High-quality results for the last 5 yrs in managing Marketing Automation campaigns & Analytics for various projects and vendors, including Microsoft. Strong expertise in automation tools and technologies, such as Zapier, Unbounce, Active Campaign, Marketo, Google Analytics – also custom scripts and integrations.

Heli Sepping EU Marketing Manager at ALSOHeli Sepping Brennan
Marketing Lead – EU

TrackFunnels has been a fantastic resource for ConversionLab. We have been using them to troubleshoot tracking, implement GA4 and GTM setups, and handle Q&A for our e-commerce clients on Shopify. Their team is friendly, responsive, and truly knowledgeable.

Finge Holden
Founder

Our pricing

Project / Hourly Pricing –
you choose

Every team pays for their stack one way or another. Some pay with time wasted, budget lost, and credibility slipping away. You can invest in a system that works.

A fraction of the cost of wasted spend or in-house hires.

Starter fixes from €500/project

Full stack clean-up from €2,500/project

Affordable retainer options

Option to go hourly for as low as €50/hr*

Lifetime support included — we don’t disappear

*hourly rate depends on the skills and complexity of the tasks – simple zaps only integrations categorized under implementation work maybe even lower than €50/hr.

Complex zaps involving MCPs, Agents, AI based workflows or any workflows that require writing custom codes & scripts will be a higher hourly rate.

Alternatives

No spend / High spend, low ownership.

✖ Do Nothing → Hidden loss in business

✖ Hiring in-house engineers → €70K–90K/year

✖ Big agencies with retainers → €5K+/month

✖ Freelancers at €250/hr with no guarantee

Get Free Zapier Advice

No obligation. We’ll review your goal or broken workflow and suggest the next best step.

FAQs

TrackFunnels combines technical Zapier/API/workflow expertise with a marketer’s understanding of campaigns, attribution, leads, funnels, KPIs, and ROI.

A cheaper freelancer can connect App A to App B. TrackFunnels looks at the full workflow: data quality, field mapping, failure points, naming, testing, maintainability, and whether Zapier is even the right tool.

We do not sell “Zap creation.” We sell reliable marketing automation architecture.

Whether you need one Zap fixed or a full automation cleanup, we start with the smallest useful step. No oversized projects. No unnecessary complexity.

Messy setups are exactly where this helps. We map what exists, identify what matters, remove what doesn’t, and rebuild only where needed.

You probably can fix parts of it yourself. The problem is usually not creating a Zap. The problem is building workflows that don’t break, duplicate data, lose fields, or become impossible to maintain later.

We scope the work before implementation. You’ll know what needs fixing, what can wait, and what is optional before committing to a larger build. That is exactly why we offer a first Zapier review or Audit for free.

We do not disappear once the Zap is live. After launch, we review how the automation behaves with real data and make refinements where needed. The goal is not just to make it work once, but to make it reliable in real conditions.

Access is limited to what is needed for the project. We can work through shared access, temporary permissions, screen share, or guided implementation depending on your comfort level.

Small fixes can often be handled quickly. Larger workflows are scoped with clear priorities so the most urgent problems are addressed first.

Do you suspect Zapier is becoming expensive or limiting? If Zapier is not the right tool for part of the workflow, we’ll say so. Sometimes the best solution is a cleaner Zap. Sometimes it is webhooks, APIs, native integrations, Make, HubSpot workflows, or a small custom script.

You get more than Zapier configuration. You get workflow thinking: what should be automated, what should not, where the data should live, and how the setup should scale.

Zapier users have often experienced automations that worked during setup but failed later. Don’t wory – we test realistic scenarios, document weak points, and add error-handling recommendations so the automation is not just working once, but easier to monitor and maintain.

No. You’ll get documentation, naming conventions, field mapping, and a handover pack so your team understands what was built and how to maintain it.

The tools may change, but the workflow logic stays similar: triggers, actions, fields, conditions, errors, and data quality. If a tool has Zapier support, webhooks, or an API, we can usually work with it.

TrackFunnels is led by Malik, who personally scopes and oversees the work. Depending on the project, specialist help may be brought in, but the thinking, quality control, and client communication stay directly with Malik.

This is important because it turns “small operation” into a benefit: senior attention, not agency handoffs.