Stop losing data between your tools.
We help B2B teams design, fix and improve Zapier workflows to keep data flowing between tools—so updates are easier, failures are visible, and your team can trust the data they rely on.
No obligation. Send us one broken workflow or workflow goal.
Trusted by 100+ B2B & B2C teams around the world

“TrackFunnels used Zapier to automate several of our marketing workflows, and it’s made a real difference in how we work day-to-day. We’ve saved around 40–50% of manual effort, or about 10–15 hours a week, across Livestorm, Mapp reporting, and ActiveCampaign. Campaigns that used to take 2–3 days to launch now go live in just one, which has helped us move faster and be efficient. Big thanks for their work!”
Júlia Szénási
Marketing Project Manager
ALSO Group, Germany
ZAPIER WORKFLOW
problems we fix
Data does not reach the right tool
Leads, conversions, form submissions, or customer updates get lost between tools like HubSpot, Google Ads, Sheets, Slack, or your CRM.
Workflows fail without visibility
A Zap errors, a field changes, or an API response breaks — but nobody notices until the business impact shows up later.
Manual work that creeps in every now and then, despite “automation”
Automations that collapse with one error → hours wasted debugging
Zapier costs keep growing – Task overages stop your automations
Fix reports leadership doesn’t trust → credibility on the line
Data should keep flowing and you should be able to trust the system
Zapier setups start with one or a few simple workflows and grows over time. They grow into long chains of Zaps, filters, paths, formatters, webhooks and manual checks. The cost shows up in missing leads and unreliable conversion data. Not to mention hours wasted in fixing / debugging the workflows nobody feels confident about.
We focus on 2 things – data should keep flowing and you should be able to trust the system. Next section explains how —
Not sure where the data is getting lost?
We design trustworthy Zapier systems with:
Schema discipline
We define how fields, UTMs, IDs, lead data and conversion signals should move between tools, so the same data does not arrive in different formats across your stack.
Case studies
Measurable results from our Zapier Services
Closed a 60% attribution gap, protected €175K in revenue
Using Zapier TrackFunnels helped us save around 40–50% of manual effort, or about 10–15 hours a week, across Livestorm, Mapp reporting, and ActiveCampaign. Big thanks for their work!
Júlia Szénási
Marketing Project Manager
ALSO, Germany

SaaS A/B Testing:
Ensuring visibility into 100K+ users from paid traffic
The Zapier automation setup by TrackFunnels saved us around 30–40% of manual work in lead management and reduced repetitive tasks by over 10 hours per week.
Stefan Epler
Founder
EPOS Consulting, Germany

Not sure where your Zapier workflow is losing data?
Send us the workflow goal or broken Zap, and we’ll tell you what we would check first.

20+ yrs Experience in MarTech
MarTech expertise with the marketer’s view of ROI
Since 2013, I’ve helped marketing teams fix the technical work that sits between campaigns, tools and reporting.
I built TrackFunnels to be the technical extension of your marketing team, helping with Zapier workflows, automation gaps and conversion tracking issues that affect campaign performance.
My focus is simple: keep data flowing, make failures visible, reduce wasted effort, and document the setup so your team knows what to trust.
Want me to take a quick look at your Zapier workflow?
Start with a free Zapier Data Flow Check.
Shad Malik
Founder, TrackFunnels
Berlin, Germany
Make more progress in one call than all previous months
Our Zapier consulting process ⸻
From first review to documented delivery, we make your Zapier workflows easier to understand, easier to maintain and easier to trust.
DAY 1
Discovery Call
We review your current goal, tech stack and Zapier setup. We clarify what should happen, where data should flow, and which workflows, tools or conversion signals need attention first.
DAY 2 – 3
Scope, Timeline & Action Plan
We define the scope, timeline, cost and expected outcome. You get clear next steps, key risks, access requirements and the security process before work begins.
DAY 4+
Delivery & Documentation
Once approved, we start with the highest-impact fixes or builds first. At the end, you receive clear documentation and optional walkthrough videos so your internal team understands what was changed..
What you get ⟶
→ Zapier workflow blueprint
- Workflow map showing how the automation should work
- Trigger source and connected apps
- Step-by-step data flow
- Filters, paths, delays, and conditions
- Key exceptions and failure points
- Recommended Zap structure and naming logic
→ Zapier Build or Cleanup
- New Zaps built from scratch, if needed
- Existing Zaps cleaned, fixed, or rebuilt
- Duplicate or redundant Zaps removed
- Triggers, actions, paths, filters, and formatters configured
- Webhooks or custom code steps added where required
- Naming conventions applied for easier maintenance
→ Field Mapping & Testing Sheet
- Source fields and destination fields documented
- Required and optional fields listed clearly
- Formatting rules for dates, names, emails, UTMs, IDs, etc.
- Test scenarios documented
- Missing data and duplicate record checks
- Confirmation that data lands in the right place
→ Documentation & Handover Pack
- Summary of what was built or changed
- Screenshots of important Zapier steps
- Workflow logic explained in plain English
- Naming convention and maintenance notes
- Known limitations or watch-outs
- Optional short walkthrough video for your team
Our Guarantee
30-day workmanship guarantee on Zapier workflows we build or fix.
If a Zapier workflow we build or fix fails within 30 days because of our configuration, we fix it at no extra cost. If we cannot make the delivered workflow meet the agreed test cases, we refund the implementation fee for that workflow.
This works alongside our 2-year support for questions about delivered work, so your team is not left alone after handover..
Why B2B Marketing & Ops teams trust our Zapier work
Clear thinking before building
We map the data flow, fields, tools and failure points before changing your Zapier setup.
Reliable communication
You know what is being worked on, what is blocked, and what will be delivered next.
Long-term support
We support the workflows we build, including questions, small fixes and follow-up guidance after delivery.

TrackFunnels used Zapier to automate several of our marketing workflows, and it’s made a real difference in how we work day-to-day. We’ve saved around 40–50% of manual effort, or about 10–15 hours a week, across Livestorm, Mapp reporting, and ActiveCampaign. Campaigns that used to take 2–3 days to launch now go live in just one, which has helped us move faster and be efficient. Big thanks for their work!
Júlia Szénási
Marketing Manager
ALSO International Services GmbH
Germany
Zapier consulting for Berlin B2B teams
We are based in Berlin and work with B2B teams across Germany and Europe. For companies in Berlin and EU, this means easier communication, shared working hours, and local understanding of how marketing, operations and data teams work together.
We were troubleshooting conversion discrepancies manually. TrackFunnels helped us with Google Ads’ conversion tracking which improved campaign efficiency and reduced wasted ad spend. MG Media and our clients now have dependable tracking that correctly connects ad clicks, form submissions, and website actions.
Marina Gee
Founder
Trackfunnels’ expertise in solving complex problems and reporting has provided us with clear, actionable insights that directly improve our campaign performance. The thoroughness in conducting ad-hoc audits consistently uncovers optimization opportunities we might otherwise miss.
Berk Dikmen
Head of MarketingOps
High-quality results for the last 5 yrs in managing Marketing Automation campaigns & Analytics for various projects and vendors, including Microsoft. Strong expertise in automation tools and technologies, such as Zapier, Unbounce, Active Campaign, Marketo, Google Analytics – also custom scripts and integrations.
Heli Sepping Brennan
Marketing Lead – EU
TrackFunnels has been a fantastic resource for ConversionLab. We have been using them to troubleshoot tracking, implement GA4 and GTM setups, and handle Q&A for our e-commerce clients on Shopify. Their team is friendly, responsive, and truly knowledgeable.
Finge Holden
Founder
Project / Hourly Pricing
Pricing For Our Zapier Consulting
Start small with one workflow, or clean up your full Zapier setup. We scope the work before implementation, so you know what will be fixed, what it will cost, and what outcome we are working toward.
Zapier Workflow Rescue Sprint
For one important Zapier workflow where data is missing, duplicated, delayed, or failing silently.
From €500 for one workflow
-
Best for
- Leads not reaching your CRM
- Google Ads missing conversion signals
- Form submissions not arriving in the right tool
- Slack, Sheets, HubSpot, or CRM updates failing
- A Zap that works “sometimes” but cannot be trusted
-
Whats included
- Review of the trigger, actions, filters, paths, fields and Zap history
- Check of how data should move between source and destination tools
- Fixes for clear issues within the agreed scope
- Test scenarios to confirm data reaches the right place
- Short documentation of what was changed and what to watch next
Full Zapier Cleanup
For messy accounts, duplicate Zaps, fragile workflows, missing documentation and unreliable data flows.
From €2.500
-
Best for
- Zapier accounts with many old, duplicate, or unclear Zaps
- Workflows built over time by different people
- Automations nobody feels confident changing
- Poor naming, missing documentation, and unclear ownership
- Data moving through several tools, forms, CRMs, ad platforms, or reporting systems
- Teams that need a cleaner Zapier setup before scaling automation further
-
Whats included
- Audit of key Zapier workflows and account structure
- Cleanup of duplicate, redundant, or fragile Zaps
- Review of triggers, actions, filters, paths, formatters, Webhooks and custom code
- Field mapping for important lead, customer, UTM, ID, and conversion data
- Error handling, monitoring, and failure visibility recommendations
- Naming conventions and workflow structure for easier maintenance
- Testing of important data flows between tools
- Documentation and handover notes for your internal team
Why us
TrackFunnels has years of experience working with Zapier. Our process and expertise gives you a clear path to fix the Zapier workflows your business depends on.
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A fraction of the cost of wasted spend or in-house hires.
- Retainer options available
For teams that need ongoing Zapier support, workflow monitoring and automation improvements.
- Hourly support available from €50/hr
Simple Zapier implementation work may start lower. Complex workflows involving Webhooks, APIs, AI Agents, MCP or custom code are quoted at a higher rate.
- Long-term (2 yrs) support included for delivered work
We do not disappear after handover. You can ask questions about the setup we delivered upto 2 years
- 30-day guarantee on Zapier workflows we build or fix
On clearly scoped projects with use cases finalized beforehand – if a Zapier workflow we build or fix fails within 30 days because of our configuration, we fix it at no extra cost. More details in FAQs.
Alternatives
Your alternatives usually cost more than they seem
- Do Nothing
Hidden cost in lost data, manual checks and missed business signals.
- Hire in-house engineers
€70K–90K/year, often more than needed for Zapier and MarTech workflow support.
- Work with a large agency
€5K+/month retainers, often too heavy for focused Zapier workflow fixes.
- Hire a one-off freelancer
Can be useful for simple Zaps, but risky when workflows affect revenue, reporting or customer data.
Get a Free Zapier Data Flow Check
No obligation. Tell us what should happen, what is broken, or where data is getting lost. We’ll review the situation and suggest the next best step.
FAQs
Yes, we can get to your office when you need us. However, most Zapier consulting work is done remotely because access, testing and documentation are easier online. For larger Berlin projects, a few days regular onsite work can be discussed.
Most projects are handled in English, especially for international teams in Berlin. Written communication is possible in German when needed. However, calls have to be in English.
Yes. We are happy to sign an NDA before reviewing your Zapier setup, CRM, ad platforms, forms, spreadsheets, or other connected tools. We only request the access needed for the agreed scope and can work within your internal security process.
We agree on required access before the project starts. Where possible, we use limited roles, shared test records and documented access steps. At the end of the project, we can provide a handover checklist so unnecessary access can be removed.
Before we start fixed-scope Zapier work, we agree on what the workflow should do and how it will be tested. If the workflow we build or fix fails within 30 days because of our setup, we fix it free of charge.
If we cannot make that workflow meet the agreed test cases, we refund the implementation fee for that workflow.
This guarantee covers the work we delivered. It does not cover third-party outages, platform changes, expired accounts, missing access, usage limits, changes made after handover, or new requests outside the agreed scope.
You also get 2 years of support for questions about the delivered work, so you are not left alone after the handover.
TrackFunnels combines technical Zapier/API/workflow expertise with a marketer’s understanding of campaigns, attribution, leads, funnels, KPIs, and ROI.
A cheaper freelancer can connect App A to App B. TrackFunnels looks at the full workflow: data quality, field mapping, failure points, naming, testing, maintainability, and whether Zapier is even the right tool.
We do not sell “Zap creation.” We sell reliable marketing automation architecture.
Whether you need one Zap fixed or a full automation cleanup, we start with the smallest useful step. No oversized projects. No unnecessary complexity.
Messy setups are exactly where this helps. We map what exists, identify what matters, remove what doesn’t, and rebuild only where needed.
You probably can fix parts of it yourself. The problem is usually not creating a Zap. The problem is building workflows that don’t break, duplicate data, lose fields, or become impossible to maintain later.
We scope the work before implementation. You’ll know what needs fixing, what can wait, and what is optional before committing to a larger build. That is exactly why we offer a first Zapier review or Audit for free.
We do not disappear once the Zap is live. After launch, we review how the automation behaves with real data and make refinements where needed. The goal is not just to make it work once, but to make it reliable in real conditions.
Access is limited to what is needed for the project. We can work through shared access, temporary permissions, screen share, or guided implementation depending on your comfort level.
Small fixes can often be handled quickly. Larger workflows are scoped with clear priorities so the most urgent problems are addressed first.
Do you suspect Zapier is becoming expensive or limiting? If Zapier is not the right tool for part of the workflow, we’ll say so. Sometimes the best solution is a cleaner Zap. Sometimes it is webhooks, APIs, native integrations, Make, HubSpot workflows, or a small custom script.
You get more than Zapier configuration. You get workflow thinking: what should be automated, what should not, where the data should live, and how the setup should scale.
Zapier users have often experienced automations that worked during setup but failed later. Don’t wory – we test realistic scenarios, document weak points, and add error-handling recommendations so the automation is not just working once, but easier to monitor and maintain.
No. You’ll get documentation, naming conventions, field mapping, and a handover pack so your team understands what was built and how to maintain it.
The tools may change, but the workflow logic stays similar: triggers, actions, fields, conditions, errors, and data quality. If a tool has Zapier support, webhooks, or an API, we can usually work with it.
TrackFunnels is led by Malik, who personally scopes and oversees the work. Depending on the project, specialist help may be brought in, but the thinking, quality control, and client communication stay directly with Malik.
Get a Free Zapier Data Flow Check
Tell us what should happen, what is broken, or where data is getting lost. We’ll review it and suggest the next best step before you commit to a project.
Shad Malik