Our Services
MarTech Implementation & GA4 Tracking for B2B Teams
We support B2B Marketing teams across three areas: GA4 Measurement & Conversion Tracking, MarTech Setup & Integrations, and Marketing / AI Automations
Solution Partners with
GA4 Measurement & Conversion Tracking
When numbers need explaining, something upstream is broken. Our role is to support your team in designing and validating a GA4 tracking setup that reflects how your business works.
What breaks in real life?
When the same question produces different answers, decision-making slows down. Teams often end up struggling with manual reconciliation before reporting, spreadsheets used to “fix” numbers, dashboards that don’t quite match, and meetings starting with explanations instead of decisions.
Over time, trust in your GA4 data erodes.
What changes once this is in place
Spend less time defending numbers and more time using it.
When GA4 tracking is set up properly:
numbers don’t need explaining
reports stay consistent across tools
manual cleanup largely disappears
ad platforms receive clean signals they can actually optimize on
How we support your team
We help make your account GA4 and the system it connects with – reliable.
That means:
clarifying what should be measured and why
defining events, conversions, and attribution logic in GA4
supporting dataLayer/trigger implementation alongside your developers
validating data flows across systems including GA4, ad platforms, and CRM tools
documenting decisions so the setup remains understandable
What you get
Fewer questions about whether GA4 numbers can be trusted.
Logic Framework
Clearly defined tracking and conversion logic based on existing business needs and future vision
Validation Report
Validated data flows between systems – tested on various scenarios of user journeys, purchases and desired events
Documentation & Data Dictionary
Full GA4 documentation on what is set up, definitions of events/variables/triggers, checklists for references and explanation on where numbers come from
Ongoing support
We support you as campaigns or requirements change
During my time with Malik at AutoScout24, he proved to have excellent skills to manage a key project which crossed different departments of the Company. Apart from his great technical expertise in SQL, Google Analytics, BigQuery and data visualization, I especially appreciated his rigorous working method and his interpersonal skills.
Francesco Mora
Senior Data Analyst
Typeform, Spain
MarTech Setup & Integrations Implementation
When data flows aren’t streamlined, campaigns take longer to launch and the stack becomes fragile. Our role is to bridge marketing, engineering, analytics, and RevOps so teams work against a clean, integrated stack with intentional data flows and faster execution.
What breaks in real life?
Campaign launches are paused. Data stops flowing cleanly between systems. Teams often run into: integrations breaking between analytics, CRM, ad platforms, or CDPs, the same metric showing different values because definitions drift across tools, and tracking updates, tool upgrades, or consent changes causing unexpected gaps.
Over time, the stack starts to get fragile or patched together, rather than intentionally built.
What changes once this is in place
Teams can focus on running campaigns instead of managing dependencies > Faster execution
When MarTech setup and integrations are intentional:
tools have clear roles
data flows behave predictably
data definitions are shared and understood
changes don’t require constant sanity checks
execution feels lighter and safer
How we support your team
We make sure marketing technology supports marketing work without breaking
That means:
reviewing the current stack and existing integrations
supporting MarTech implementation, cleanup, or adjustments where needed
evaluating new tools for compatibility with what’s already in place
mapping and validating data flows across systems
working with engineering, analysts, and other stakeholders to make integrations intentional
documenting decisions so context isn’t lost over time
What you get
Faster execution and a MarTech setup where systems behave predictably and teams don’t need constant checks before acting.
Stack map
A clear, shared overview of your MarTech stack showing what each system is responsible for and how tools connect.
Data catalog
A single reference that defines key metrics, events, and data flows so the same question produces the same answer across tools.
Integration docs
Documentation of integrations and dependencies, so changes don’t rely on memory or Slack history.
Change checklists
Practical checklists for launches, tracking updates, and tool changes to reduce risk and last-minute fixes.
Ongoing support
Ongoing MarTech implementation support as tools, campaigns, or requirements change, so structure doesn’t decay over time.
TrackFunnels helped us restore accurate Conversion Tracking removing tracking inconsistencies between Google Ads and the website thereby ensuring that all conversions are now correctly attributed in GA4 and Google Ads. This Improved Ad Performance allowing Google Ads’ optimization algorithms to perform correctly.
Marina Gee
Founder & CEO
MG Media, USA
Marketing & AI Automation/Orchestration Services
When routine work is done manually, execution slows down. Our role is to support your team in designing and implementing automations that reduce manual effort without introducing fragility.
What breaks in real life?
Automations often start simple, then grow into brittle chains. Teams end up dealing with: manual work creeping back in despite existing automations,
workflows breaking when inputs or fields change, logic rebuilt in spreadsheets or side documents, and handoffs required to keep routine work moving.
Over time, execution depends on who is available — not on systems.
What changes once this is in place
Work keeps moving without constant involvement + hours in savings
When automations are designed intentionally:
recurring tasks run without manual intervention
workflows don’t break every time inputs change slightly
teams stop depending on handoffs to move work forward
logic lives inside systems instead of side documents
automation reduces effort instead of creating more to manage.
How we support your team
We automate what shouldn’t require repeated human effort and design with scalable structures so adding new campaigns doesn’t mean adding chaos.
designing workflows that fit existing systems
validating failure scenarios and edge cases
documenting logic so workflows remain understandable
identifying repetitive marketing and data tasks across MarketingOps workflows
using AI based automations to enrich your workflows safely
What you get
Reliable automations so you can focus on growth.
Production workflows
Automations implemented end-to-end in your existing tools with scalability in mind. Efficient automations built to save human hours.
Schema discipline
We’ll support you to define schemas for events, fields, and parameters so data stays consistent as campaigns scale or when new unique campaigns get added.
Error handling
An error-monitoring and handling system: built-in checks, fallbacks, and alerts so failures don’t go unnoticed. That way, we know when something breaks and where.
Documentation
Clear documentation explaining what each automation does, its inputs, and its dependencies. Logic lives in systems and on paper.
Team coaching & handover
Hands-on guidance for internal teams so they can operate, troubleshoot, and build with confidence without relying on us for every task or in the long-term.
Has consistently delivered high-quality results for the last 5 yrs in managing Marketing Automation campaigns & Analytics for various projects and vendors, including Microsoft. Strong expertise in automation tools and technologies, such as Zapier, Unbounce, Active Campaign, Marketo, Google Analytics – also custom scripts and integrations.
Heli Sepping
Team lead – European Marketing
ALSO Group, Germany