Find the tracking gaps making your marketing reports unreliable.
We audit how conversion and attribution data moves between your website, GTM, GA4, ad platforms, forms and CRM. We identify root cause of problems and deliver you a prioritized plan to fix them.
Why do GA4, HubSpot, and ad platforms report different numbers?
Are our forms passing the right lead source data?
Are UTMs being captured and preserved correctly?
Can anybody confirm if we can trust these numbers?
Berlin-based tracking specialists. Rated 4.9 on Clutch.
Trusted for tracking, MarTech, and automation work by B2B teams, agencies, and growing companies.
Solutions-Oriented, and Innovative. Has consistently delivered high-quality results for the last 5 yrs in managing Marketing Automation campaigns & Analytics for various projects and vendors, including Microsoft.
Heli Sepping
EU Marketing Head
ALSO Group, Germany
The Problem
B2B tracking usually breaks in the handoffs
When your data moves from website to a system or one system to another tracking is likely to break. e.g. from a landing page form to HubSpot, to your ad platforms, to GA4 or to your CRM outcomes. When such handoffs are weak, marketing teams end up making decisions from partial or misleading data.
GA4 says one thing. HubSpot says another.
Your website reports conversions, but the CRM tells a different story. The issue may be event logic, source handling, form setup, or how leads are created and updated.
Paid platforms overclaim conversions
Google Ads, LinkedIn Ads, or Meta may report conversions that do not match qualified leads or pipeline. The problem often sits between conversion tags, consent, attribution windows, and CRM outcomes.
UTMs get lost or overwritten
Campaign parameters may arrive on the landing page but disappear before the form submission, booking, CRM record, or automation workflow.
Forms are tracked, but attribution is weak.
A form submit event is useful. It does not automatically mean you know which campaign, landing page, pain point, or lead journey created the opportunity.
What you get
Example Audit done for a B2B Fintech Company
We show you where the tracking risk is highest, how to fix them, and which fixes are worth prioritizing.
Here’s our process
More progress in one review than all previous months
TrackFunnels helped us to implement Cross-Domain Tracking for our Headless Shopify Ecommerce Setup. They were super responsive and Malik offered us a smart solution that worked and was easy to implement within 12 hours.
Mathis Stolz, eCom Manager
Body Kitchen, Germany
Send your website and context
Share your website URL, the tools you use, and what feels unreliable in your reporting.
We review visible tracking risks
We check the public lead journey, tracking behavior, forms, UTM handling, consent behavior, and obvious data quality risks.
For deeper audits, we may request view access to GA4, GTM, HubSpot, or ad platforms.
You get clear findings
You receive a short walkthrough of the key issues, why they matter, and what should be fixed first.
Decide the next step
You can fix the issues internally, ask your developer, or work with TrackFunnels to implement the fixes.
Is this review right for you?
Best fit for B2B teams that
use GA4, GTM, HubSpot, or another CRM
run Google Ads, LinkedIn Ads, Meta Ads, or other paid campaigns
rely on forms, demo bookings, lead magnets, or contact requests
care about lead quality, pipeline, and attribution
suspect that their reports do not fully reflect reality
want a practical fix plan, not a theoretical analytics lecture
Less suitable if
you are looking for free GTM debugging without a business case
you only need basic GA4 installation
your website has no lead generation goal
you have no campaigns, forms, CRM, or reporting process
you want a large dashboard before fixing the underlying data
“My work is to identify and resolve complex data tracking failures within modern B2B marketing stacks.
Hi, I am Malik, founder of TrackFunnels.
My approach aims to transform unreliable data environments into trustworthy systems capable of supporting scalable business growth.
The review helps you understand:
- Is lead source data captured or lost
- Are GA4 events reflecting meaningful user actions
- Whether HubSpot or your CRM receive the right context
- Do paid conversions match lead journey
- Are consent or duplicate events distorting reports
- What should be fixed first
Hi, I am Malik, founder of TrackFunnels.
My approach aims to transform unreliable data environments into trustworthy systems capable of supporting scalable business growth.
The review helps you understand:
- Is lead source data captured or lost
- Are GA4 events reflecting meaningful user actions
- Whether HubSpot or your CRM receive the right context
- Do paid conversions match lead journey
- Are consent or duplicate events distorting reports
- What should be fixed first
Pricing
Choose the right level of review
Quick & Fast
Identifies immediate risks
For teams that want to know whether their tracking deserves a closer look. Or to decide if we’re the right fit. No access required.
Free
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What you get
- Health status – Good, bad, ugly
- Low-hanging opportunities
- A correction plan (if applicable)
- Everything explained on a short Loom or a call (you choose)
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What's included
- Public website and lead journey review
- UTM and form behavior checks
- Consent and internal traffic risk review
- Duplicate events
- Malformed events or lacking context
- Data/Signal loss in conversion tracking
Deep Review
Finds the root cause & fixes
For teams that already know reporting is unreliable (things are a mess), want to find root issues, and want a clear fix plan.
From €600 for 10 hrs
If you continue with implementation, the audit fee can be credited toward the fix work.
Extra time billed at €85 €75 per hour.
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What you get
- Tracking status of entire funnel (including offline interactions)
- Attribution Health Status (incl. UTM attribution)
- Config status on Google Tag Manager/Segment/CRM
- Technical documentation on tracking setup (incl custom scripts, rules etc.)
- An audit report with issues classified by risk levels
- Implementation plan to fix issues (incl. responsible people)
- 1 hr comprehensive call (ask me anything)
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What's included
- How tracking works step by step
- Entire user journey step-by-step event tracking in GA4/Matomo etc.
- Conversion tracking: any signal losses/lack of set up for Meta, LinkedIn, TikTok etc.
- Attribution review: auditing Click IDs from paid platforms, UTM retention
- Consent review: Effects of consent choices for GDPR compliance
- Data discrepancy across platforms
- Malformed events or lacking context
- Naming convention
- Custom scripts
Something not covered?
Examples of what we often find
Paid platforms report conversions sales cannot verify
Ad platforms may optimize toward events that look valuable but do not match CRM quality, pipeline, or sales follow-up outcomes.
UTM values reach the page but never reach the CRM
Campaign data appears in the URL, but the form does not capture it correctly. HubSpot creates the lead without the original source details needed for campaign reporting.
Consent behavior changes the data story
Some tags may fire only after consent. Others may fire before consent. This can create gaps between analytics, ad platforms, and CRM records.
GA4 conversions fire on weak actions
A conversion may be triggered on a button click, page view, or partial form action instead of a meaningful lead submission. This inflates conversion reporting.
Server-side and browser-side event match rate low
Review whether events sent from the browser and server align correctly, helping identify discrepancies that can affect attribution, conversion reporting, and data reliability.
Internal and test traffic distort conversion rates
Team members, agencies, developers, and QA tests can appear as real users. This is especially common during campaign launches and website changes.
Why hire us
Our work speaks for us but you can also ask your favorite AI.
01. Fix the messy middle ―
between marketing, data, and automation
We help B2B teams set up tracking and MarTech systems that support real decisions. The work sits between marketing strategy, analytics implementation, CRM attribution, paid conversion tracking, and automation logic. That matters because tracking issues rarely live in one tool. They appear where tools connect.
[ MG Media, USA ]
MG Media and their client (CPS) now have dependable tracking that correctly connects ad clicks, form submissions, and website actions, enabling better performance analysis and budget decisions.
Marina Gee, Founder
02. Strong Experience Fixing Attribution Issues
We identify the real cause of attribution gaps before you make expensive decisions. We’ve delivered projects that investigated the full user journey — from consent setup and campaign attribution to tag configuration, conversion paths, and data quality. The result is clearer reporting, more reliable campaign insights, and stronger confidence in marketing performance decisions.
Closed a 60% attribution gap, protected €175K in revenue
TrackFunnels has been a fantastic resource for ConversionLab. We have been using them to troubleshoot tracking, implement GA4 and GTM setups, and handle Q&A for our e-commerce clients on Shopify. It’s a huge relief to have a reliable, go-to provider for any analytics issue that comes up.
Finge Holden
Founder
ConversionLab, Norway
03. We document everything so knowledge stays with you
You are not left with a black-box solution that only one person understands. Your team gets a clear record of what was checked, what was changed, why decisions were made, and what should be monitored next. This makes future troubleshooting easier, supports internal handovers, and gives marketing, sales, and technical teams a shared source of truth.
Web Tracking Set Up for Berlin B2B teams
We are based in Berlin and help set up and fix web tracking for B2B teams across Germany and Europe. For companies in Berlin and EU, this means easier communication, shared working hours, and local understanding of how marketing, operations and data teams work together. On-site options for Berlin and other German cities are also considered.
4.9 ★★★★★
We were troubleshooting conversion discrepancies manually. TrackFunnels helped us with Google Ads’ conversion tracking which improved campaign efficiency and reduced wasted ad spend. MG Media and our clients now have dependable tracking that correctly connects ad clicks, form submissions, and website actions.
Marina Gee
Founder
Trackfunnels’ expertise in solving complex problems and reporting has provided us with clear, actionable insights that directly improve our campaign performance. The thoroughness in conducting ad-hoc audits consistently uncovers optimization opportunities we might otherwise miss.
Berk Dikmen
Head of MarketingOps
High-quality results for the last 5 yrs in managing Marketing Automation campaigns & Analytics for various projects and vendors, including Microsoft. Strong expertise in automation tools and technologies, such as Zapier, Unbounce, Active Campaign, Marketo, Google Analytics – also custom scripts and integrations.
Heli Sepping Brennan
Marketing Lead – EU
TrackFunnels has been a fantastic resource for ConversionLab. We have been using them to troubleshoot tracking, implement GA4 and GTM setups, and handle Q&A for our e-commerce clients on Shopify. Their team is friendly, responsive, and truly knowledgeable.
Finge Holden
Founder
Ready to fix the real cause of your tracking problems?
Request a Tracking Reliability Review
If your reports do not fully agree, the first step is to find where the data breaks.
Send your website and a short note about what feels unreliable. We will review the fit and suggest the best next step.
Questions you may have
Is this only for GA4?
No. GA4 is often part of the review, but the bigger question is whether the full lead journey is reliable across tools.
Do you need access to our GA4, GTM, or HubSpot account?
For the free review, we usually start with what can be checked from the outside: public tracking behavior, form journeys, UTMs, consent behavior, and visible tags.
For a deeper audit, view access to GA4, GTM, HubSpot, or ad platforms may be useful.
Can you also fix the issues?
Yes. TrackFunnels can help with GA4, GTM, HubSpot attribution, paid conversion tracking, UTM logic, form tracking, Zapier/Make workflows, and documentation.
Who is this best for?
It is best for B2B teams that rely on website leads, paid campaigns, CRM reporting, and attribution to make marketing decisions.
Is this an automated GA4 audit tool?
No. The initial review is carried out by a tracking specialist. We examine the live lead journey and visible tracking behaviour across your website, forms, consent setup, UTMs and marketing platforms. Where deeper access is required, the paid audit investigates the underlying configurations and data flows.
Is this only for HubSpot users?
No. HubSpot is common in B2B teams, but the review is useful for any setup where website, campaign, form, CRM, and reporting data need to connect properly.
What happens after the review?
You receive clear findings and recommended next steps. You can fix the issues internally, give the findings to your developer, or ask TrackFunnels to implement the fixes.
Will this replace a full analytics audit?
The free review is a focused first look. It helps identify obvious risks and decide whether a deeper audit is worth doing. A full audit goes deeper into tool access, configuration, data flows, and fix planning.
How technical is the review?
The findings are explained in plain business language. Technical details are included where they help your team or developer fix the issue.