If you’ve ever had your team’s test visits inflate numbers or distort conversions, this tool fixes that. It automatically appends a small parameter (tt=internal) to outgoing GA4 requests from the domains you choose.

Once you add a simple filter in GA4, your reports show only real visitor data — no more noise from internal clicks or QA testing.

Why we built it

Since GA4 replaced Universal Analytics, filtering internal traffic has become unnecessarily complex.
Remote work, VPNs, and dynamic IPs made IP-based filtering unreliable and manual tagging tedious.
So we built a simpler way — one that just works, no matter where your team logs in from.

Accurate analytics data is the foundation of every smart marketing decision. What you want is a lightweight, privacy-safe tool that could be set up in minutes.

What it does

• Automatically tags internal visits with a GA4 parameter (tt=internal)
• Works across domains, subdomains, and Single Page Applications
• Compatible with Google Tag Manager
• Requires no code edits, IP management, or server rules
• 100 % privacy-safe — all settings stay local in your browser

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Built for marketers, not engineers

We built this extension because clean data shouldn’t require a developer sprint. It’s one of many tools from TrackFunnels designed to help teams fix broken tracking and focus on what matters — confident decision-making.

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