We support B2B marketing teams with GA4 tracking, MarTech integrations, and automation that produce clear insights, clean data flows, and reliable execution.
Services
GA4 Measurement & Conversion Tracking
When numbers need constant explaining, something upstream is broken. We fix it with schema planning & consistent naming so GA4 gives you trustworthy numbers.
Malik resolved the tracking inconsistencies between Google Ads and the website, ensuring all conversions are now correctly attributed in GA4. This improved campaign efficiency and reduced wasted ad spend.
Marina Gee
Founder
MG Media Creative, USA
MarTech Setup & Integrations
When data flows aren’t streamlined, execution slows down. We help teams build and maintain a clean, integrated MarTech stack where systems have clear roles and data flows behave predictably.
TrackFunnels helped us to implement Cross-Domain Tracking for our Headless Shopify Ecommerce Setup. They were super responsive and Malik offered us a smart solution that worked and was easy to implement within 12 hours.
Mathis Stolz
Ecommerce Manager
Body Kitchen, Germany
MarketingOps & AI Automation
When routine work is done manually, execution breaks. We design and implement marketing and data automations that reduce manual effort without introducing fragility.
Solutions-Oriented, and Innovative. Has consistently delivered high-quality results for the last 5 yrs in managing Marketing Automation campaigns & Analytics for various projects and vendors, including Microsoft.
Heli Sepping
EU Marketing Head
ALSO Group, Germany
Hi, I’m Malik
I’m the founder of TrackFunnels and have spent the last decade helping B2B marketing teams make sense of their tracking and marketing systems.
My work focuses on making measurement understandable, data flows reliable, and marketing systems easier to operate across teams.
By working between marketing, engineering, and data, I’ve helped marketing teams in 100+ companies move from fragile setups to tracking they can rely on without constant explanation.
I’m the founder of TrackFunnels and have spent the last decade helping B2B marketing teams make sense of their tracking and marketing systems.
My work focuses on making measurement understandable, data flows reliable, and marketing systems easier to operate across teams.
By working between marketing, engineering, and data, I’ve helped marketing teams in 100+ companies move from fragile setups to tracking they can rely on without constant explanation.
Why TrackFunnels
We design tracking at the system level
We build setups teams can run themselves
We bridge marketing, engineering, & data
We reduce ongoing effort, not just errors
We design guardrails where failures happen
We leave behind clarity, not tribal knowledge
Solution Partners with
Experienced with
hundreds of MarTech tools.
Looking for support on a specific tool?
Check if we’ve worked with it.
Tools we built
Practical tools we created while working with B2B teams to validate tracking, clean attribution, and reduce manual checks across GA4 and marketing tools.
UTM Links Builder
Create consistent UTM links and see clicks and conversions tied back to campaigns without manual cleanup.
Email Tracking Pixel for GA4
Track email opens directly in GA4 using a lightweight tracking pixel tied to your measurement setup.
Hubspot Traffic Validator
Preview how traffic and attribution will appear in HubSpot before campaigns go live.
GA4 Internal Traffic Filter
A Chrome extension to exclude internal traffic in GA4 without relying on IP addresses or environment hacks.
Playbooks You Can Copy-Paste
from our technical blog
Video Walkthroughs You Can Implement
from our Youtube channel
Integrate Reddit with Google Analytics 4
Measure return on ad spend (ROAS) from Reddit ads directly in your Google Analytics 4 account with this integration. The integration helps you have a single place to measure and compare your paid marketing efforts.
‘Ask AI’ in Chrome
Particularly handy AI feature released by Chrome. We look at a small demo that technical marketers who like to dabble with code will specially like. Also useful for designers and developers to debug confusing CSS/HTML/Javascript.