MarTech Expertise for Teams Who Need Results

We help marketing teams implement tracking, integrations & analytics that work. Get expert help with Google Analytics, server-side tagging, and more.

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  • Heli Sepping EU Marketing Manager at ALSO
    “Creative, Solutions-Oriented, and Innovative. Has consistently delivered high-quality results for the last 5 yrs in managing Marketing Automation campaigns & Analytics for various projects and vendors, including Microsoft. Strong expertise in automation tools and technologies, such as Zapier, Unbounce, Active Campaign, Marketo, Google Analytics - also custom scripts and integrations.”
    Heli Sepping
    European Marketing Manager, Microsoft at ALSO International Services GmbH
  • “TrackFunnels helped us to implement Cross-Domain Tracking for our Headless Shopify Ecommerce Setup. They were super responsive and Malik offered us a smart solution that worked and was easy to implement within 12 hours.”
    Mathis Stolz
    Ecommerce Manager at Body Kitchen

☕ What people are reading

Pass UTM Parameters with Shopify Buy Buttons – Full Overview

There are 3 settings in your Product Buy Button configuration that affect which method you’ll choose to pass UTM parameters to the Shopify Buy Button. Read this overview before choosing the method.

How to set up and analyze AI-referred traffic in Google Analytics 4

As AI chat adoption grows, analyzing users who are referred by AI chatbots is imperative. This articles explores three ways to analyze and track AI-driven traffic effectively.

Enriching Your Google Analytics 4 Data with Data Import

An introduction to Data Import and a case study with how a Custom Event Data import was used to enrich existing content reports with insights that now guide our copywriting team everyday with what to write about.

Pass UTM Parameters to Calendly Booking Forms without Fail

A “non-programmers” guide to storing UTM parameters in cookies and implementing Calendly’s Advanced Embed to maintain tracking throughout the user journey.

Adding Hidden Fields to MailerLite Forms

Here, we’ll guide you through the process of adding hidden fields, such as the Google Analytics Client ID, to your forms, enabling you to tie your GA4 data with your MailerLite marketing automation efforts.

Cross Domain Tracking For Marketo with Munchkin Code

Enable cross-domain tracking with Marketo and Munchkin tracking code to ensure tracking information (Marketo cookies) is accurately transferred when users navigate between pages on different domains owned by you.

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