Technical Marketing for data-driven teams

A beginner’s article on how to unlock the power of BigQuery SQL-like querying and connecting your GA4 data with other data-sources in BigQuery. Its a baby step but an important one.

Is your Munchkin script not working? Here’s is how you can test. Munchkin script can help you optimize marketing strategies, enhance conversion rates, and drive meaningful engagement with your target audience.

To track where your customers come from, add some magic UTM parameters to your product links and configure your Shopify store to capture them.

Web privacy is evolving, with major browsers adopting strict policies that limit cookie expiration. Whats your plan?

How to see the entire path (or journey) of a visitor to your website… in Google Analytics. Utilizing Client ID to map a visitor navigation path of your website.

Use this easy step-by-step guided implementation to pull UTM parameters from the landing page URL and subsequently pass it to your Shopify Buy Button. Never miss your traffic source.