Filter Internal Traffic in GA

If you’ve ever launched a campaign and wondered whether that traffic spike came from your team testing links, this is for you.

Location agnostic. Not dependent on IP addresses. Set up required only once.

Available on Chrome Web Store
testimonial by Javier

Javier Goldschmidt ★★★★★
This extension has been a great addition to our analytics setup. With version 2, TrackFunnels made it even simpler with no extra GTM configuration needed. Just save your domains, apply the GA4 filter and everything works seamlessly, even with Single Page Applications. They provide amazing support and truly listen to user feedback. Highly recommended.

UTM Link Builder

Keep your UTM tags organized and your team aligned. Define clear naming rules so your GA4 reports stay accurate and confusion-free.

Trusted by hundreds of marketers.

Hubspot Traffic Validator

Before launching a campaign, check how Hubspot with attribute the clicks from your links.

Frequently asked questions

Are all tools free?

Yes. All tools are free to use. UTM link builder also have a paid plan but its entire your choice to upgrade.

What if I face issues using the tools?

Do not worry. Please get in touch with us with your problem and we’ll try to guide you or fix the problem for you.

What data is tracked in tool usage?

The GA4 Internal traffic filter is available on Chrome store. We do not track any usage data for its use. For UTM link builder, when you create a free account – the entire idea is to offer you a space to store, manage and track your own UTMs. Therefore, tracking relevant data is necessary. For Hubspot traffic validator, we simply track in aggregates. We do not track any personal information for marketing purposes.

What does the GA4 Internal Traffic Filter extension do?

It automatically appends a custom query parameter (tt=internal) to GA4 requests on specified domains or subdomains. This allows you to easily filter internal traffic from your GA4 reports—no IP filtering required.

I have a ques that does not concern these tools

You are welcome to write to us for any analytics or marketing automation related concerns you have and we’ll help you fix them.

Can multiple team members use it?

Yes.

I need features for UTM link builder that aren't available in the tool

You can contact the TrackFunnels team via the “Request a Feature” button inside your TrackFunnerls account. We’ll include it in our next sprint.

About TrackFunnels

The GA4 Internal Traffic Filter was built by TrackFunnels, a MarTech platform that helps marketing teams fix broken tracking, unify data flows, and automate cross-platform measurement.

We build tools marketers actually need — the kind that solve real, everyday data problems without adding more complexity.

TrackFunnels is trusted by hundreds of marketing teams all over the world.

Don’t let tracking issues stop your growth

Start with a complimentary consultation.

Tools we work with:
Google Analytics 4, Matomo, Adobe Analytics, Webtrekk (Mapp) & Tag Management Systems like Google Tag Manager, Tealium, Adobe, Mapp Tag Integration etc.