Privacy-first Web: Why Major Browsers are Changing Their Policies on Cookies
Over the past few years, there has been a growing concern among internet users about their online privacy. This has prompted several major browser companies to take action by implementing policies to protect their users’ data. Leading the way in this revolution are Mozilla’s Firefox and Apple’s Safari browsers, both of which have taken a strong stance on privacy by reducing cookie expiration dates.
Firefox was the first to make a move towards greater privacy, introducing its “Enhanced Tracking Protection” feature in 2019. This feature blocks third-party cookies by default, thereby preventing companies from tracking users’ online activity. Safari has also taken steps towards stricter privacy measures, introducing a similar feature in 2020 called “Intelligent Tracking Prevention.” Both of these features reduce cookie expiration dates to a maximum of 24 hours, making it much more difficult for companies to track users’ online behavior over time.
Other major browsers, such as Google’s Chrome and Microsoft’s Edge, have followed suit and have begun to implement similar policies. In fact, Google announced in early 2020 that it would phase out support for third-party cookies in Chrome over the next two years, further signaling the shift towards greater privacy measures in the industry. With these policies now in place, users can feel more secure in their online activity, knowing that their data is being protected.